Resource Library

Learn how SurgeryConnect was designed — from conception to release — to solve the center's challenges while nurturing a "connection"with patients and families, and also producing a positive ROI.

In theory, portals should help hospitals engage patients, improving their experience. Through innovation and education, HealthEast turned our portal into a tool for meaningful engagement, leading to more confident and connected patients and improving their satisfaction.

As part of Henry Ford Health Syst

How to consolidate competing mammography sites in to one–while retaining patients and with no additional budget.

Henry Ford Health System offers m

The HEALTH HUB Experience Guide is a document that explains the motivation behind design decisions, conveys the essence of the experience of each component as well as the overall concept, and describes the operational assumptions that informed the design.

Molly Gaus, Regional Marketing Director and Karianne Craig, System Manager of Sales, from Presence Health share their experiences on how your physician relations and marketing can—and must—collaborate.

Hear how Marcy Traxler, VP of Business Development at AMITA Health was able to reconfigure the business development approach that supports service lines, employed medical group initiatives, and physician outreach to enhance the tactical sales and planning process.

Join Ian Morrison, a renowned futurist and executive editor of Futurescan, as he presents highlights from SHSMD’s annual guide to health care trends, and discusses strategies to position your organizations for success in the new environment.

This SHSMD U Webcast will showcase how three hospitals promote popular health observances, including American Heart Month, National Autism Awareness Month, and National Breast Cancer Awareness Month. Learn how they have engaged and educated their communities during these awareness months.

How can the attributes and skills highlighted in Bridging Worlds be applied to take your team to the next level? This session will allow participants to explore these concepts through real-world case studies, gaining practical knowledge to apply within their own organizations.

Armed with technologies that allow for authentic acumens, marketing decision makers can now create more individualized and personalized healthcare experiences by converting “big” data into more practical data.

Fierce competition within the Los Angeles market

Solving a communication and data analysis problem: to understand the impact of its marketing and promotions quickly based on data gathered monthly through the National Research Corporation (NRC) while telling a compelling, concise story to executives. Nineteen key categories were identified that would best provide insights into Mercy Health's rebranding initiative.

While real-time analysis of the US Ebola panic fo

Boston Children's will share three functional perspectives "marketing, physician relations, and patient access " on reimagining the referring physician experience to drive national growth. The panelists will discuss how "Voice of the Customer" was leveraged to inform its access initiatives to deliver high-touch, technology-enabled, and streamlined service to its referring physicians.

In this session, business development leaders from San Diego Health System and Temecula Valley Hospital will share their experience in establishing a partnership.

This session will discuss the role of strategists to understand what data are needed, how insights can be produced, and how to use the data to help make better decisions.

This "how to" session will present the steps University Hospitals of Cleveland took to develop the system's first integrated content hub, align its team for success, establish milestones, and produce repeatable results for internal and external audiences. This session will also address how to replicate this success, and links many of the insights and implications from Bridging Worlds.

Learn the difference between leakage and keepage and what strategies are needed to get results.