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2021
As a professional membership group of the American Hospital Association, we are bringing SHSMD members tools and resources to help communicate, engender trust, and execute vaccine distribution.
2021
This conversation will use women’s health as the ideal anchor point for a scalable approach that can expand targeted, personalized omnichannel outreach into other service lines.
2021
The fundamentals of health care haven’t changed but health care leaders will need to double down on their commitments to brand and experience to be successful. Learn what’s inside the minds of consumers and communities and how some of your peers have leveraged Humanizing Brand Experience insights across their organizations. 
2021
The AHA Digital Pulse is a free tool for SHSMD members that also belong to the AHA to learn where existing capabilities can support scaling digital transformation.
2021
This presentation will provide an overview of Patient Share of Care and how to leverage it within a health system.
2021
Medical Staff Development Planning in 2021 will provide perspective on how health systems are approaching medical staff development planning as well as best practices for medical staff development for health systems in the current healthcare environment. 
2021
This resource is a guide to using impact analysis tools. It is designed to help planners and strategists at all levels understand how different drivers of change, such as COVID-19, social determinants of health and economic changes interact. Users will learn how to use different tools to quickly and systematically assess how different factors could shape outcomes and adjust their planning accordingly.
2021
This SHSMD Education Sponsored Webinar will cover how to successfully engage internal audiences, gain buy-in from leadership, collaboratively launch a wayfinding application covering two-million square feet and provide a road map for how to retain subscribers.
2021
The PowerPoint presentation, Futurescan 2021, features highlights from the latest edition of Futurescan, one of the industry's most respected health care trends forecasts. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards.
2021
In this three-part workshop series led by a former health system CEO and authority on staff engagement, we’ll explore recent research around the changing workplace climate and specific leadership practices that can combat disengagement and burnout at all levels of the organization.
2021
In this session from SHSMD Connections Bytes, join members of Emory Healthcare’s Strategic Planning Office as they walk through how the annual planning process was adapted, challenges they faced, and lessons learned while quickly scaling existing resources and processes to match the growth of the system.
2021
In this session from SHSMD Connections Bytes, hear how a panel of marketing and communications leaders pivoted financially during the COVID-19 crisis, how they are reshaping (and justifying) their budgets, and how data has been used to help in budget planning.
2021
In this session from SHSMD Connections Bytes, learn how a hospital’s strategic communications staff used a crisis communications plan to team with marketing, university athletics, and the university’s philanthropic office to manage social and traditional media.
2021
This presentation from SHSMD Connections Bytes shares the why, what, and how of market segmentation based on an attitudinal-behavioral segmentation strategy for UNC Health.
2021
In this session from SHSMD Connections Bytes, learn how one health system is using an enterprise-wide CRM to bring real-time marketing strategies, across all touch points, to life.
2021
This session from SHSMD Connections bytes shares a framework for how hospitals can address the social determinants of health, share strategic considerations involved with making the value case to adopt a social determinants strategy and provide case examples.
2021
Equity, Diversity, and Inclusion: 21st Century Connections for 21st Century Success The last seven months have been perilous, unprecedented, and uncertain for hospitals and health systems nation wide. As a result, we are rapidly developing, evaluating, and deploying new interdisciplinary strategies and partnerships.
2021
In this session from SHSMD Connections Bytes, learn how Piedmont Healthcare enabled online booking across sites and what they learned along the way about organizational buy-in, provider engagement, consumer behavior, and more.
2021
This session from SHSMD Connections Bytes highlights a new brand platform that propelled staff confidence at Rush and was brought to the forefront as the health system rose from #4 to #1 in quality of care.
2021
This session from SHSMD Connections Bytes highlights a toolkit for strategy development and alignment.