Resource Library

Learn how the University of Iowa Hospital and Clinics started small with a subscriber database and, after time, proved that a full CRM database was worth the capital investment.

Learn how your hospital can use the power of digital media to build relationships that are defined less by the transaction of care and more by the connection you forge by doing important work.

Applicable to all levels of personnel, this competency model can be used not only to guide development conversations, but also to put an accountable structure and focus around your development plans.

Attendees will hear how Olmsted Medical Center invested in content and search engine optimization (SEO) to increase the visibility of its women's services among health consumers.

Find out how Rush reinvented its website and digital marketing strategy to offer a truly patient-centric online experience. Hear how Rush subjected its digital marketing to a cold-eyed analysis and undertook a comprehensive digital strategy and redesign.

In this session, two key players in the redesign and re-platforming of the Penn Cancer website will talk about what made their project successful, what the challenges were, and the undeniable necessity for cultural change to ensure a successful responsive CMS website project.

In this session you will hear how Holy Redeemer Hospital and other healthcare organizations have implemented the principles of "experience design"to enhance patient care and deliver on their brand promise.

Anne Arundel Medical Center (AAMC) developed

Boston Children's will share three functional perspectives "marketing, physician relations, and patient access " on reimagining the referring physician experience to drive national growth. The panelists will discuss how "Voice of the Customer" was leveraged to inform its access initiatives to deliver high-touch, technology-enabled, and streamlined service to its referring physicians.

In this session, business development leaders from San Diego Health System and Temecula Valley Hospital will share their experience in establishing a partnership.

From concept to completed submission, this session will walk you through all of the major components of writing an effective business plan. We will also provide tools and templates to guide you and help you focus on the important elements of business planning.

Using the Bridging Worlds report, we will examine how New York Univeristy Langone Medical Center (NYULMC) implemented mind map themes.

Attendees will learn how EvergreenHealth has leveraged its brand to create Signature Services as an additional revenue stream for the organization.