Resource Library

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  Hear about post pandemic customer insights that are driving Beth Israel Lahey and Sharp Health to shape digital to respond to customers in this SHSMD Connections 2022 session presentation.
  Learn how to combat expensive, underperforming CRMs in your health care organization from this 2022 SHSMD Connections session presentation. Learning Objectives:
  Learn from this 2022 SHSMD Connections session presentation how we can bring more compassion and empathy to your health care organization's patient and community interactions. Agenda
  Learn from this 2022 SHSMD Connections presentation how to assess and optimize your patient journey using digital marketing. Agenda
  Learn from this SHSMD Connections 2022 session presentation about strategic capital planning during and post pandemic. Discussion Outline
  Improve your content strategy to attract and engage executive level professionals with this SHSMD Connections 2022 session presentation. Learning Objectives
    Take a deep dive look at a digital content hub and review the framework for building a digital content hub for your organization in this SHSMD Connections 2022 session presentation. After this session:
  Learn all about the processes and successes of Consumer First Digital Platform - LiveWell in this SHSMD Connections 2022 session presentation. Learning Objectives
  Learn how to leverage data and statistics in creating impactful campaigns that move people to action in this SHSMD Connections 2022 session presentation. Learning Objectives
  Learn about Marcom budgeting and how to maximize your spend in this SHSMD Connections 2022 session presentation. In this session
  Learn in this SHSMD Connections 2022 session presentation the research findings on what's coming and going in marketing best practices.
The PowerPoint presentation, Futurescan 2023, features highlights from the latest edition of Futurescan, one of the industry's most respected health care trends forecasts. Ready for immediate use at your organization, you can employ this presentation tool for staff, leadership or boards.
A report from the 2022 Thought Leader Forum The new skill required of health care leaders today is the ability to drive transformational change optimizing our core businesses while positioning our organizations for big, future-oriented moves. But where do we begin?
An optimal digital strategy is no longer a “nice to have” — it is central to future positioning, especially since 50% of consumers say that a bad digital experience can ruin the entire experience with a provider. 
Futurescan 2023 is the latest in a series of publications for health care leaders that the American Hospital Association’s Society for Health Care Strategy & Market Development (SHSMD) in collaboration with the American College of Healthcare Executives (ACHE) has published annually since 1999. This highly respected annual guide will help hospital and health system leaders prepare themselves and their organizations for the future as an essential tool for strategic planning.